Is there Hope for Agents during Healthcare Reform?

With the new healthcare reform, many of our agents, especially health agents, are in need of new products and ways to continue their business.  We are looking at many new products and ways to help them do just that.

Yes, things are changing in the healthcare industry.  But insurance is, and will continue to be, about helping people protect themselves and their families.  There are many ways in which to do that.  Supplemental healthcare plans, long term care plans, living benefits, and one that is growing fast is identity theft protection.

 We are ramping up our connection with Legal Shield and are looking forward to getting this information out to our agents.  Legal Shield doesn’t just help with identity theft alerts, it helps with the entire restoration of someone’s credit should the unthinkable happen.  Here’s a link for more information:

 We have an innovative product available for your clients in the health insurance arena as well.  Check out our new Telemedicine product at and see if it’s right for YOUR clients.

 We are in the business to help our agents grow their own agencies and succeed.  We offer our agents social media management, SEO (search engine optimization) and web design.  You can check out our services at

 In this economy, it’s not uncommon for our agents to hear their clients or perspective clients saying they can’t afford insurance.  Unfortunately, the truth is that they can’t afford to NOT have insurance.  But how do you convince them of that?    Listen to these stories!

 We also have a very effective tool that we call The CFO Tool that you can use to help your clients learn to write insurance into their budget.  Check out The CFO Tool product at

 With the uncertain future of healthcare and given the economy today, it’s difficult to sell products that most people think they don’t need.  It is your job as an agent or broker, to teach them the truth.  The truth is this:  They need insurance more today than ever before!  Here are some ways in which you can teach YOUR clients:

  1.  Use the Q & A approach with prospective clients – Ask questions to find out where they are, what their attitudes are regarding insurance, and whether they are adequately covered now
  2. Determine the Right Products – Keep the focus.  The focus is not to sell insurance.  The focus is to help people protect themselves and their families.  Once you determine their needs in Step One, determine the right products for their circumstances.
  3. Help them afford the right coverage – Become their teacher and show them ways to afford the right coverage.  Develop a relationship with them and become their advocate, teaching them how to afford the coverage they need now, and for their future.

 Being an insurance agent is more about service than product.  When you learn that, you will also learn that healthcare reform won’t have a negative impact on your business, but a positive one.  You will be the teacher, you will have the latest knowledge on the laws concerning healthcare reform, and your clients will come to you for direction.

 Is there Hope for Agents during Healthcare Reform?  Absolutely; as long as they work toward being a problem solver and not just an insurance salesperson!

 Jim Ashley


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